Small businesses don’t require the same marketing strategies as major corporations nor can they afford to. It’s not like everyone can pay for a giant ad on a skyscraper in Times Square. Don’t tell the companies that buy those expensive giant ads, but there are cheaper, more effective ways to market to your target audience. Down below are only thirty out of many low-budget marketing ideas.

Once a business or a brand is off the ground, it’s time to get the word out through effective marketing. However, a marketing strategy will not be effective unless you are aware of your target market. Chances are you know what a target market, also known as a target audience , is but just in case let’s define it. A target market/target audience is the specific group of people your product or service is aimed for. It’s who your marketing strategy is targeting. A target market can feel very broad at first. This is why it’s important to define and streamline it. An effective marketing strategy can’t be aimed for every human on the planet. It’s perfectly fine if you have no idea who your ideal customer is. This is why we have made six easy steps for defining your target market.

The recent pandemic has caused the classroom to look a lot different than what teachers (and students) are used to. Rather than seeing the (hopefully) smiling faces of their students in person every day, teachers have had to adapt to using online platforms, which means trying to teach through a computer screen . Teaching is a challenging enough profession as it is, and one that deserves a lot of respect. A lot! If you’re trying to make distance learning work for you and your students, here are a few tips to help .

These past few months have been very difficult for everyone. With the struggles that the world is facing, it leaves many business owners wondering how they can give back or make a difference towards the causes that they’re passionate about. (For example, maybe you want to raise money for COVID-19 relief or research. Or perhaps you want to raise funds for Black Lives Matter or natural disaster relief.) Wherever your passion and your heart are, you can use your website as a way to raise money to give back to the causes that matter. You can do that by personalizing your site. Here are a few tips. 6 tips to use your website to give back using personalization. Did you know that you can use personalization on your website to make giving back easy? Wait, let’s back up for a second - what’s personalization? For our purposes, personalization is creating a “trigger” on your site that tells it to display a certain thing or take a certain action. It’s kind of a cause and effect thing. For example, a trigger could be one of the following: The time of the day Number of visits to your website Location Type of device (desktop vs. mobile) URL (like from an ad campaign) The date When the trigger happens, the site will take the action that you’ve told it too. (Websites can be pretty smart, huh?) Okay, so, that being said - here’s how you can use your website personalization to give back.

For most people, they have a clear mental and physical separation between work and home life. For those that work from home, it can be difficult to find balance when an office becomes a home. There are chores, conference calls, children screaming, reports to write, and the temptation of Netflix that are no longer separated by a physical barrier. The first couple of weeks adjusting our tough but using these tips will make balancing between professional and personal life easier.

When COVID – 19 first came into the U.S and shelter in places took effect to limit the spreading of the disease, no one thought we’d be in quarantine for months. Businesses assumed they’d close for a week or two before reopening. As time goes on, it becomes clear this is not a matter of waiting, it's a matter of adapting for businesses to survive. It’s hard to keep up to date these days as information about the disease and the status of reopening of individual states changing within a couple of hours. Businesses need to be able to communicate changes in their business to customers as soon as possible while being consistent on all of their platforms. SiteNow helps our client’s consumers by providing the critical information they need . We provide a portal that is easy to use allowing digital marketing agencies to review and update their listing information in a matter of seconds. Down below are several changes we recommended businesses update during this time.

If you’ve got a website and you’re trying to make it SEO-friendly, you probably already know who you’re trying to please. Starts with a “G”, ends with an “-oogle”... There’s good reason for that. Google is the big kid on the block when it comes to search engines, naturally. When managing a website, if you’re doing well on Google, you’re doing well. Period. But the thing is that Google likes to keep us on our toes. They frequently release updates to their super-secret algorithm, so how can you make sure you’re ready to weather the next one? Here are 7 tips.

First and foremost, CTA stands for call to action. It is an image or text that entices visitors, leads, and customers to take action. While the most commonly seen CTA is “click here” it does not work in all situations nor should it. Every audience/group visiting a site will want to interact with a site in different ways. No matter how they are interacting with the site, it’s crucial to get visitors to become leads, which will become customers. Ideally, the customers will enjoy the products/services enough to become promoters and free advertisers for the business. A way to ensure this happens is by tailoring for all of the various types of audiences/groups through the integration of different types of CTAs throughout the site.

Website Personalization is the act of creating customized tailored experiences for visitors based on their reason for visiting a website. According to OneSpot “87% of customers say that personally relevant branded content positively shapes their opinion of a brand.” Think of the website like an in-person store, not every customer walks in wanting the same thing therefore they won’t want the same sales pitch. They want to feel special. Through website personalization visitors of the site immediately feel the brand is a right fit for them. While website personalization sounds like a dauntingly difficult task, it’s now easier than ever thanks to data collection and analytics.